Jul 26, 2013What Is Digital Advertising?Before the rise of (broadband) Internet, when people were being asked about “What is advertising?” most people would think of how traditional media work such as—print ads, commercials, or billboards, in which for decades, it’d used to be just another name for marketing. ❝ In the Mad Men era, we…3 min read3 min read
Jul 12, 2013Who Else Wants To Succeed In Mobile eCommerce?How mobile e-commerce is already challenging brick-and-mortar retailers to come up with more effective ways to compete online and in-store — The market for mobile e-commerce will be growing at exponential rate as evidently as the International Data Corporation (IDC) predicts the total worldwide “sales of tablet PCs will easily surpass the sales of desktop” units as to include notebooks by 2014, in which it had already happened in the United…3 min read3 min read