3.2K Followers
·
Follow

Leadership

Unlock the untapped potential of your EA by changing their role to engagement manager instead

Image for post
Image for post
Photo by PrathanChorruangsak.

After coaching hundreds of executives and assistants, I know that a great executive assistant (EA) has the potential to become more than a service provider; they can become an amazing partner who truly is capable of anticipating your next move; someone who enables you to reach your fullest potential as a leader and consistently contributes to the success of your company at the highest level — but only if that relationship is built right.

The decision to work with an EA is a pivotal moment, but the journey there often isn’t easy. It’s a story we’ve heard many times that usually looks something like this: It starts with a core team, led by a scrappy DIY-type CEO determined to become an exceptional leader and build something great. …


Image for post
Image for post

The decision to work with an EA is a pivotal moment, but the journey there often isn’t easy. It’s a story we’ve heard many times that usually looks something like this:

It starts with a core team, led by a scrappy DIY-type CEO determined to become an exceptional leader and build something great.

But as the company becomes more successful, the pressures and responsibilities on the CEO mount; often causing them to feel increasingly-less productive despite working longer hours.

It starts to feel like too much of their time is spent on tactical, low-impact aspects of being an executive — such as combating a constantly-overcapacity inbox, booking seemingly-endless meetings, or arranging nebulous travel details. …


Image for post
Image for post

I know what you’re thinking: “Another motivation article?”

And I get it. I bet you’ve heard “set goals and memorize affirmations” hundreds of times. You’ve probably read thousands of motivational quotes, listened to hours of motivational videos, and read what feels like every book, blog, and article out there.

And if none of those made a lasting difference, why read one more? Simple: Because this is the one that’ll work.

Don’t get me wrong: There’s an important place for goals and affirmations. But those require conscious effort, and anything that requires conscious effort doesn’t tend to last.

What sets the most motivated entrepreneurs apart from the rest is that they’ve turned self-motivation into a habit. That’s why all those other tactics work for them; they no longer have to think about them. …

About

Patrick Ewers

Executive coach & founder of Mindmaven, a company that teaches entrepreneurs and leaders how to generate breakthrough opportunities from their network.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store