Danish Industry….a two minute turbo tour..

Storebæltsforbindelsen, Denmark 2015.

ACTION. Denmark. Pivotal trading nexus.

ESTABLISHING SHOT. Global trader of industrial and agricultural goods. Expert distributors. Energy self-sufficiency. Purpose-driven profit. Connecting landmasses with audacious engineering feats. The Danish Food sector; harnessing nature and science. Shipping; no-one knows more. Complex supply chains. Engineering and logistics infuse efficiency at every link. Functional design a foundation.

PAN. Know your Denmark. Know your Fynbo from Sjællander from Jutlander. Know the business advantages that Denmark’s geo-proximity affords. East to the Baltic Sea; a torrent of trade within Denmark’s grasp. To the north; Norway…powerhouse. The west..Britain, the Benelux and the Atlantic await. To the south; Europe’s industrial heartland; Germany.

CUT TO. Ships. Hundreds of years of expertise. Constantly refreshed. A connected world capitalising on Danish maritime mastery. Salutations and analogies are one thing…but do you appreciate the complexity of building and servicing these sea-going cities. First principles. Maybe they’re not all built in Denmark. But Danish design and project management rules. As does captaincy, navigation and engineering skills.

EXTREME CLOSEUP. Danish Logistics. Feeding to and from their maritime monopolies. Cutting edge supply chains and management. Optimised. Packaging and freight forwarding. Fanning the fires of global trade. Ecosystems of 3rd party services. New business models disrupting incumbents by providing data-driven decision making. Orthogonal attacks on traditional players leveraging disruptive cost structures to their advantage. Logistics drives the economy. Fertilises every industry. Is affected by every industry.

CUT TO. Food. “Made in Denmark”. Feeding clusters of agricultural advanced technology. Arable meets science meets engineering. Complex robotic food packaging solutions from established enterprises such as Jorgensen Engineering deployed globally. Hot robotics start ups such as Sensohive in the Odense Robotics ecosystem enhance Denmark’s engineering and software integration reputation; sensing devices for massive-scale greenhouses and monitoring devices for concrete drying processes. Multiple industry solutions by fusing Danish data, software and engineering expertise.

CUT TO. Danish Wind power. Commercialising highly complex engineering feats. Design and construction fuels a vast ecosystem of component and services providers. Global insights fed back into cutting edge scientific and engineering education. Intersecting with software, advanced materials research and design. Self-perpetuating. Mimicked. Not surpassed. Young Danish engineers morphing into entrepreneurs. Mentored by people with decades of deploying giant devices that capture the forces of nature and convert it to meet society’s needs. Insatiable demand drives relentless innovation.

SPLIT SCREEN. Danish engineering eminence. Shipping, logistics, energy, food production…and many more..