There’s never been a better time to be a #Creator
There’s never been a greater time to be a Creator as brands increasingly look to collaborate instead of imitate (thank little baby Jesus👼 that the message finally seems to be getting through 🙏). While #Youtube has traditionally been viewed as the “#Creators Platform” of choice, due in the main part to their revenue sharing program with Creators, the recent launch of #Facebook’s new revenue sharing program signals the start of what I anticipate will be an all out turf war between the worlds two biggest video platforms in a winner takes the lions share of the brightest emerging creator talent online.
My bet is Youtube will hold out Facebook as the market for video content continues to grow and it’s a far more friendly publication platform allowing its creators to more easily get their content in front of subscribers, as opposed to Facebook’s algorithm driven pay to reach your own community model (sigh)😕. Unless Facebook flip this approach for Creators and find more effective ways to engage viewers than dropping advertisements in the middle of videos, it doesn’t take a rocket scientist to figure out that paying to reach your own followers in order to generate revenue based on dropping ads into the middle of your favourite UNILAD video is probably not going to serve creators, or their content that well at all.
Facebook are however stumping up big time with 55% of the revenue generated from ad supported content in their new Suggested Video feed going to creators. So, it will be interesting to see how the new revenue sharing model works out for the likes of Laura Clery who is currently killing it on Facebook and amongst the first to benefit from the introduction of their new revenue sharing program. #GetitGurl 🤑✊🔥💵💵. Youtube have also been guilty recently of a few dick moves in the treatment of their creators so the space is well and truly up for grabs. Time to dust off the #5D and your Gorilla Pod people and get your #CaseyNeistat on, there’s gold in them there hills.
Who do you think is going to come out on top in the battle for Creators, Youtube or Facebook and why?
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