Creative process

Paul Cathalifaud
Dec 27, 2018 · 3 min read

1. Defining the problem

I usually start by getting accustomed to the product identity and brand guidelines, then I define along with the client the product itself, personas, user pain-points, user’s [desired] journey, a visual style and features to be included (at the initial release or later) in order to create a “future” proof app.

Very often there’s no product at all, that’s when clients come to me with ideas of what they would like to see in their apps; for visual style guidance Pinterest boards come handy:

Shared Pinterest board for Core Wellness

2. Wireframing ideas

Once we are set on the problem we are trying to solve and define the audience to reach, I start wireframing concepts and user journeys for a possible solution.

3. Mockup, iterate, repeat.

After we have opted for one of the solutions, I begin designing the first mockups. After getting feedback, I update the interface until we are all satisfied with the result.

Once we are set on a style, I start replicating the visual elements throughout the user interface, along with creating an icon set if necessary:

High-fidelity mockups for Sharezie

5. Low fidelity prototype for user testing

Using Sketch or Invision I prototype simple animations and transitions that allow us to test our idea, internally or with real users. The information we collect will help us learn how to provide a more effective solution.

Screenshot of user flow for Core Wellness

6. High fidelity prototyping and micro-interactions

Once we applied what we learned to our design, I assemble accurate interactive prototypes, that’ll help stakeholders and developers better understand our proposal.

Functional high fidelity prototype for Sharezie
Interactive Prototype to help developers understand how elements should behave
Micro-interactions for Sharezie to guide users

Paul Cathalifaud

Written by

I design, travel and have fun whenever I can, sometimes all the same time.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade