#BookReview: CRUSH IT!
“I’ve been dying to do this book, not because I think I can help everyone who wants to become a millionaire — although I’m pretty sure I can — but because it drives me crazy to know there are still people out there who haven’t figured out that they don’t have to settle.” — Gary Vaynerchuk
Full disclosure: I’m a pretty big fan of Gary Vaynerchuk. I first found him years ago when he did an interview with Success Magazine and was hooked. His energy is contagious and his drive is unmatched. Some don’t care for his bravado or delivery, but I think he’s being him — and there’s no substitute for authenticity. I originally wrote this post years ago when I first read CRUSH IT!, but figured I’d dust it off, update, and share it again. Hope you enjoy and find value!
Gary does a great job of talking about the power behind the internet and social media, the same power that helped him turn his parents $4 million a year liquor business into a $60 million a year operation. He outlines the ease and availability of social media tools (Facebook, twitter, blogs, etc.) but emphasizes the need to “hustle.”
Rather than spending hundreds of thousands, if not millions, of dollars on traditional print and media marketing, Gary suggests leveraging the power of social media to build and preserve brand equity. It does take work. Gary shares how after every night of taping an episode of WineLibraryTV, he’d spend the next 8 to 9 hours digging through the blogosphere searching for who was talking wine and WineLibraryTV. He then would reach out and communicate, one by one, with as many people in that community as possible.
This is HUSTLE. Creating great content about your passion and then searching out who is talking about that passion and connecting with them is the name of the game. Unlike the old marketing ways of companies pushing their advertisements through commercials/magazine print, this method of hustle is personal lasting, and offers incredible ROI. The long-term goal is to get sticky and create more opportunities to communicate.
Crush IT! also contains one of the best chapters I’ve ever read (business book or otherwise), and I mentioned it in my review of The Starbucks Experience.
Chapter 9 — “The Best Marketing Strategy Ever” goes something like this:
One word, “Care.” Gary’s entire philosophy, and his current business VaynerMedia, appear to be surrounded by this platform — that customers are tired of having content being pushed on them, and human-to-human interaction is here and now. I could not agree more.
If you are in business (of any kind) and you haven’t heard of Gary Vaynerchuk, you need to check him out. Get your hands on his books (Crush It!, Thank You Economy & Jab, Jab, Jab, Right Hook) or check out youtube.com/garyvaynerchuk to see his #askgaryvee show, interviews, keynotes, etc.. Word of caution: this guy has a LOT of energy…so much, that he figured he loses 1–5 to 1–6 of people in the first 15–20 seconds of his old WineLibraryTV videos.
Originally published at www.paulgeorgoff.com.