And How I Lived To Talk About It… — I had a plan. I just didn’t know how it was going to work. It seems pretty stupid to forfeit a career with job security and benefits after investing 12 years of your life, when you just have 8 more years left to retire with a pension — right? Well…

Trust Me, No One Is Born “With It”. — “Better write something, better make it good.” — Seth Godin You’re finally done writing that 5 minute read that took you 5 or more hours to put together. You hit publish and you check your stats every 5 minutes for 2 hours straight, just to see that your piece has…

The Right Way To Start A Business With No Product — “Here’s my definition: A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” — Seth Godin When people first think of starting a business, the first thing they think about is coming up…

The Magic Word Is “Empathy” — “I see you. I’m sorry for what you’re feeling. How can I help?” — Seth Godin The moments when strangers do things for us out of the kindness of their hearts, those are the moments that stick with us for ever. The friendly driver on your right that waves at…

A Great Story Does All The Work And Here's Why “Identify the worldview of the people you need to reach. Describe the truth through their worldview. That’s your story.” — Seth Godin The key to building an audience and turning a reader into a member of your tribe is your…

The main reason your pieces keep get rejected is because you keep ignoring 3 fundamental rules that all “good” writers live by. You’re writing has to flow like a casual conversation, in order for the reader to reach the end of your article before falling asleep, or passing on to…

Lessons About “White Privilege” That I Will Never Teach My “Black” Son — “Society changes when we change what we’re embarrassed about.” — Seth Godin It was 2006, 30 days before I would board that flight from Sacramento, California to Great Lakes, Illinois to make the transformation from “civilian” to “sailor”. I was pulled over by a police officer — and I knew…

I Can’t Talk Right Now. Your Problems Can Wait. — Silence is not nothing, it is still an action. — Seth Godin My father went down from a cardiac arrest, a few days before I was sent home to bury him. …

The Magic Word That Only Successful People Use — We think “yes” will let us accomplish more, will give us more of what we want, when in reality it prevents exactly what we seek. All of us waste precious life doing things we don’t like, to prove ourselves to people we don’t respect, and to get things we don’t…