Why writing is the most important skill in design.
Yazin Akkawi

Hi Yazin, I loved this article. You’ve synthesised a lot of things I’ve long believed to be true about writing and design — and that I see to be true in my daily work as a content designer at BlaBlaCar. We’ve taken this even further by integrating content at the very beginning of the design process. Before we design anything, we write out the conversation we want to have with our user at the given moment in the experience that we’re designing for. It’s a really useful technique to force us to consider the emotional, environmental and social contexts that you mention in your article.

I’d love to know more about any specific writing-related techniques or methods that you’ve seen used successfully in the design process!

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