Vladimir Bukovsky, who died at 76 last month in Cambridge, England, leaves a legacy and example for anyone who feels they can’t go along with the party line. As a young man in Moscow, he persisted in publishing and reading forbidden works in the face of certain incarceration. He racked up 12 years in labor camps, prisons and phony psychiatric wards before an exasperated Kremlin traded him to the West in a prisoner exchange in 1976.
Bukovsky’s final book Judgment in Moscow, belatedly published in English a few months before his death, lays out a paper trail of Kremlin documents…
In his annual essay to this year’s graduating class, Microsoft founder and technology visionary Bill Gates — I hate Windows as much as you, but the guy knows an opportunity when he sees one— listed artificial intelligence as the first career he would recommend to new college grads. “We have only begun to tap into all the ways it will make people’s lives more productive and creative,” Gates wrote.
If you’ve been rolling your eyes waiting for a real superstar to adopt a chatbot in earnest, click here. Katy Perry’s Messenger bot, developed by the boutique firm that built them for Snoop Dogg and the fictionally naughty Christian Grey from Fifty Shades of Grey, is now live where some 66 million followers can find it. Perry’s publicity machine. in high gear to promote her new album Witness released last week, hasn’t pitched the media about the bot, because the bot is but a tool to promote the album and its tour. …
Would you have your paychecks deposited to Google, Apple or Facebook instead of Wells Fargo or Bank of America? Your kids might. The single outstanding factor customer seek in a banking brand is trust with their money.
Chatbots Magazine has run many articles by people who build and deploy bots for big banks, or for banking startups. These seven offer a quick way to get up to speed.
“Taking the monotone and repetitive tasks out.”
“Let your customers use the words they are familiar with and use every day, not the quasi-words you tell them to use.”
“We can fit…
A peer-reviewed study of 70 undergrad and grad students at Stanford has confirmed what the ELIZA chatbot seemed to demonstrate all the way back in 1964: Chatting with a bot that mimics basic therapy techniques can actually elevate the mood of a depressed Messenger user.
Woebot, the creation of Alison Darcy, an adjunct instructor at the Stanford School of Medicine, uses cognitive behavioral therapy (CBT) techniques to help people identify and manage symptoms of anxiety and depression, through identifying and changing patterns of distorted negative thinking — for example,“No one likes me.” …
Selling online is one of the new economy’s hotter new career opportunities, but it requires a lot of shoveling that isn’t the fun part of selling: Scheduling ads, sending emails, posting to social media, writing the same promotional texts over and over for different ad networks with different user interfaces. Isn’t there a bot for that?
Globally, 57 percent of companies either use chatbots already, or plan to do so in the coming year, according to a report by Forrester Research. “Many fail to use them properly due to common mistakes,” the report cautions. Those mistakes aren’t gaffes in content. They’re strategic blunders that need to be addressed from the top down.
Why does your organization have chatbot in the first place? As with smartphone apps, some organizations haven’t thought through their goals yet. It’s hard to have success when you’re not sure what success is.
If you’re a marketer, chatbots can be an effective new channel for connecting with customers. But every single chatbot expert — the people who build bots with big followings — will tell you that it’s critical to treat them as a unique form of communication, rather than just routing your Twitter posts through your bot, too.
The closest marketing channel analogy for chatbots isn’t Twitter, or Facebook pages, or apps. It’s the trusty old mailing list, which tech pundits neglect but marketers rely on. …
Chatbots as campaign vehicles? Rick Boyce was trying to do that in 1996. Now that their time has come, our team of advertising professionals explains how to use chatbots to get your message to the people, and how to get those people to discover your chatbot in the first place.
“With bots we can envision an entirely new high-water mark for brand engagement.”
“Fifteen to 60 percent of people who receive a message from a Messenger chatbot with a link to an external URL click the link.”
“You’ll need to update your 100-slide brand deck and switch the title from…
Chatbots have an alluring quality: They’re easy to set up. No months of software development, no days of debugging, no hours of trying to figure out how a giant company just changed its API without telling you. But that makes it tempting to rush a bot right out without much, if any, planning.
Management consultant Sriram Sundar published a guide for established organizations that want to roll out a chatbot as a new channel of communication with customers. Much of what he says applies to anyone, though, and Chatbots Magazine has some snappy writeups to help you implement it.