…yees’ time is not measured — the person who exists outside the silo and needs to consume the content. Nobody is responsible for the time of other employees who are trying to find and use this content. Nobody feels responsible for those 30 hours a month the sales rep spend searching for presentations, and then, in frustration, making up their own. This is why productivity is not growing at the rate it should. We must ditch the old model where we only measured production. It is simply not fit for purpose anymore. We must embrace the new model that focuses on use. Focusing on use will transform the workplace.
However, if the publisher takes 60 minutes and edits the document appropriately, publishes as HTML and adds useful metadata, then it will only take 10 minutes for the employees to find and understand. 110 minutes of Tetra Pak time have been consumed. It’s a no brainer, isn’t it? The publisher should spend 60 minutes.
For years, Tetra Pak has shown the slide on the preceding page to people who want to publish content on its intranet. If the publisher does things in a hurry and saves a document as a PDF and doesn’t bother adding any metadata, then it will only take 10 minutes to publish. However, it will take employees 60 minutes to find and properly understand this document. In the preceding example, 310 minutes of Tetra Pak time have been consumed. This is the standard management approach for an old model organization.