which I think is the first one I’ve seen that seems to truly understand the needs of women (and not only white women) within the context of its category.
Oh, White Women
Farrah Bostic

It’s very interesting that you selected a commercial that focused on a service that provided help to women automatically as during these stressful events many of the women were too overwhelmed to express themselves clearly enough to provide accurate information. Reducing anxiety and fear surrounding these sorts of traumatic events was highlighted. It would be interesting to know if there were similar commercials featuring men and if so were there any differences?