I’ve been using Apple products since the first Mac came out. The cult of Steve Jobs and the remembrance of small Easter egg details and Apple commercials seems to be all about nostalgia. Yes the current Apple events are like watching your grandpa trying to be a hipster — painful not charming.
I’ve found their mobile apps in combination with the App Store to be where the charm with Apple now lies. The growth of the App Store shows both users and developers find value in what Apple has to offer. There’s significant room for improvement yet they provide a marketplace, protection against piracy, a feedback system, protection against malware, and a consistent software/hardware experience.
Android lacks as much consistency in those areas.
I’ve enjoyed creating music on iOS devices because iOS has been attractive to a wide array of music creation app developers and music hardware which has grown along with the development of iOS devices and iOS. Music creation apps rely upon a tight integration of the GUI and hardware along with low latency. If you build it they will come has definitely been true for the iOS music scene.
Apple will continue to provide a stable platform for iOS app developers to express themselves creatively in ways that Apple used to when it was a smaller company.
iPhones are driving their business. This is because they’re reliable and have a rich array of apps to meet the needs of people all over the world. Phones are much more personal than personal computers ever were and what made them more personal was the software you could run on them.
They also have to work reliably. I had cell phones from several different manufacturers. My first smart phone was an Android phone which didn’t even work very well as a phone. It dropped calls when I tried to use it as a speaker phone and pushed numbers trying to navigate customer service. I purchased an iPhone after that and haven’t looked back.
At this point I rarely use my computers except to download documents onto my iOS devices because the app developer didn’t provide a way to do so without iTunes. I’m doing a lot more on my iOS devices than I ever did on my computers.
Yes, Apple’s evolved over the years so now it’s challenge is to leverage the advantages of being a large corporation by providing an environment which is attractive to developers. It will be interesting to see what sorts of apps will be developed for AR. Apple isn’t in the charm business in a direct way, it facilitates a space for creative entrepreneurs of all sizes to contribute and participate in the Apple ecosystem.