Pawan DeshpandeContent Marketing Tools: A Complete ListThe content promotion required for all the assets marketers create now can easily exceed the amount of hours in a day. But with the content…Apr 21, 2017Apr 21, 2017
Pawan DeshpandeContent Marketing Pyramid: Content Strategy OverviewThese days, content marketing teams are expected to create content in all shapes and sizes. Following the advice of content marketing…Apr 21, 2017Apr 21, 2017
Pawan DeshpandeThe Content Marketing Team is Growing, Here’s HowAlthough some firms consider hiring a chief content officer (CCO) a best-practice, it turns out that bringing an executive on board at that…Apr 19, 2017Apr 19, 2017
Pawan DeshpandeContent Marketing Metrics That Actually Mean Something: 7 Things to MeasureMany marketers are more comfortable with words than with numbers, but if you’re willing to run a few equations, you might gain tremendous…Apr 19, 2017Apr 19, 2017
Pawan Deshpande200+ Tools for All Your Content Marketing Needs: An Essential ListReader demand for businesses to provide excellent content continues to rise. Seventy five percent of content marketers are increasing their…Apr 13, 20171Apr 13, 20171
Pawan Deshpande6 Content Curation Template to Simplify Your Curation ProcessContent curation should be an integral part of any content marketer’s strategy. It allows marketers to build thought leadership and…Apr 5, 2017Apr 5, 2017
Pawan DeshpandeYour Content Marketing Blog Reading Guide: The Definitive ListTrying to consume all the information available to us daily is akin to trying to funnel a keg of beer — it proves you can have too much of…Mar 27, 2017Mar 27, 2017
Pawan DeshpandeWhich Marketing Attribution Model Is Best for You? Here’s How to Decide“Whoever owns your attribution model owns your budget” — Lars Hirsch, principal product manager, sponsored products, AmazonFeb 10, 2017Feb 10, 2017
Pawan DeshpandeThird Party Content: Licensed or Unlicensed?If you’re using third party content in your content marketing strategy, you have two options: unlicensed content, and licensed content…Feb 3, 2017Feb 3, 2017
Pawan DeshpandeTop Content Marketing Agencies: The Definitive ListFor content marketers, it’s easy to feel pulled in a million different directions, making it difficult to decide which initiative to focus…Dec 13, 2016Dec 13, 2016