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By Michael Colemere and Candianne Haacke
Industry Trends Inform Decision MakingProduct managers who stay attuned to industry trends stay competent and relevant in their field. Those who keep their finger on the…
The Importance of Building Trust“What wonders we can accomplish when others have faith in us! No leader can long succeed in any society without the confidence of the people,” said…
Benefits of Continuous TestingProduct managers use continuous testing to deliver quality products at an accelerated rate while improving user experience. The notion of continuous…
Product Lifecycle Management (PLM)With more than half (56%) of product managers in their position for less than two years and the average (51%) duration to launch of a product…
The Basic Functions of Product MarketingOne key element of a successful product launch is implementing a marketing plan. At its core, marketing is about inviting people to engage…