Pedro Gastal

Startup mentoring | Lean, digital marketing, customer development, UX, user growth (hacking), social, analytics, research, behavioural economics

The amount of customer discovery and product-market fit you need to do is inversely proportional to the amount and availability of risk capital.

“When you act with deep integrity, the universe conspires to support you.” Frederic Laloux, Reinventing Organisations

Tools lift rocks. People build cathedrals.