Pinnedfrank hoeftPlease, make me think!Steve Krug was my hero when I began to design webs or apps. He still is. He clarified that most digital products are over-engineered and…Jul 17, 2022Jul 17, 2022
frank hoeftYesterday, I closed my bank account.I never thought that I could encounter what I have just experienced in 2020. I am working now quite a time for clients in financial…Oct 9, 2020Oct 9, 2020
frank hoeftWhy I wasn’t a good fit for the traditional school systemI took me around 30 years to understand why I was not able to accomplish common requirements of the standard pupil. It caused me…Sep 21, 2020Sep 21, 2020
frank hoeftForm follows… fashion?It is interesting to see how automotive design has evolved over the last decades.Jun 29, 2020Jun 29, 2020