Penny Wilson – Medium

Penny Wilson

Penny Wilson

The Future of Martech — Unravelling the Challenges and Opportunities

As you have likely noticed, 2018 has brought about an unprecedented change in the world of digital marketing. Your head might be spinning…

Dec 15, 2018

Dec 15, 2018

Penny Wilson

Marketing’s Role in Driving Customer Value Through Social Media

Altimeter’s most recent State of Social Business report identifies revenue generation as one of the top social media objectives of…

Jul 13, 2018

Jul 13, 2018

Penny Wilson

5 Tips To Deliver A Unified Customer Experience With Social Media

Social is a critical channel in today’s marketing landscape. According to We Are Social’s “Digital in 2017” report, global social media use…

May 18, 2018

May 18, 2018

Penny Wilson

5 Trends That Will Shape Social Media in 2018

There’s no shortage of predictions at the start of a new year, especially for marketers.

Mar 14, 2018

Mar 14, 2018

Penny Wilson

5 Rules to Avoid Bot Backlash From Customers

Bot backlash is upon us. On Facebook, where companies once raced to implement time-saving bots, failure rates are reported to have hit 70…

Feb 15, 2018

Feb 15, 2018

Penny Wilson

Want to Scale Your Business in the Digital Era? Here’s the Secret

Do you own a pencil? I don’t. But I certainly remember a time — not long ago — when pretty much everyone still did.

May 18, 2017

May 18, 2017

Penny Wilson

Penny Wilson

CMO @Hootsuite Customer advocate, marketer, technologist, team builder. Lover of outdoor adventure, lifelong learning, brain science.

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