Your job titles are holding your team back


The label you give to each role in your company is critical. Here’s why your current approach is hurting your team and holding them back.


According to Gartner, people don’t quit their job for more money. Well it’s not the number one reason, anyway. The main reason they quit is because of their manager. We’ll save that for another day. But guess what the #2 reason is?

They don’t feel like their work is making an impact on the world.

This is especially true for millennials, who are driven less by money and more by contribution than the gen Y and gen X cohorts that came before them, but it holds true for most people — when you’re at work, you want to work on something meaningful that you feel will benefit someone in some way.

Now let’s be honest — a lot of the time your team’s work is pretty mundane stuff. But that doesn’t mean it isn’t important to someone. A huge part of motivating your team is to help them see their work in a context that matters. To them, to your company and to your customers.

For example:

  • Does John work in your call center, or is he a customer champion?
  • Does Sarah work in accounts receivable, or is she in sales, helping to collect critical revenue that keeps your business operating day in, day out?
  • Does Melanie work behind the register selling your products, or is she a spokesperson and educator for your brand?

How you frame the roles and responsibilities of everyone on your team can go along way to improve their happiness, their sense of contribution and the amount they feel they’re contributing to their own professional growth and to the success of your company.

So the next time you go to hire a customer service rep, an account executive or even a personal assistant — remember: it all starts with what you call the role and how they perceive themselves in that role.

Key take-aways:

  • Everyone, regardless of their role, should feel they can have a positive impact
  • Come up with new, interesting job titles that focus on the customer and their success
  • How employees see their role can impact their performance, happiness and morale

This post originally appeared on the PeopleSpark blog. Follow us on Twitter where we share our best advice for founders and CEOs.


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