Peoplewave appoints David Voorn as Managing director, Australia

3 min readMar 29, 2019


27 March 2019, Sydney, Australia — Peoplewave, Asia’s leading data-driven HR technology company, has announced today the appointment of David Voorn as Managing Director of its Australia office. David will manage sales and operations for Peoplewave in Australia.

David has over 20 years of experience in software sales, product management, digital and film production. During this time he has been involved in product management, pre-sales, consultative product sales, digital marketing, e-CRM, email marketing, content management, web design and audio production for websites, film, television and emerging media platforms. Prior to joining Peoplewave, he spent the last 6 years at Salmat, Australia’s leading Australian marketing services provider where he held numerous roles including Strategy Director, Product Sales and Product Management leadership roles, leading their customer experience team. Before Salmat, David spent over 10 years at Australia’s leading membership organisation, the NRMA. David was responsible for the transformation and optimisation of NRMA’s digital marketing program consisting of a series of highly targeted digital publications including; Travel, Motoring, Youth, Online retail, Community, Franchise and B2B.

On joining Peoplewave, David Voorn said, “I’m really excited to join Peoplewave and be a part of the company’s exciting journey to being one of the world’s leading HR tech company. Peoplewave’s innovative core will fundamentally redefine the way we view HR .”

In appointing David, Damien Cummings, CEO, said “I’ve known David for over 20 years. In that time I’ve built strong respect for his amazing relationships skills, deep understanding of technology and his personal charisma. I’m proud that he has agreed to lead our business in Australia. I am expecting great things and I am confident he will lead Peoplewave in Australia to great heights.”

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Peoplewave is the Employee Relationship Management (“ERM”) company. It is revolutionising people management with data-driven, transparent feedback and verified employee performance data, turning it into actionable data for companies worldwide. Peoplewave’s mission is to make work fair and put people first in people management, in order to bring fairness, transparency, data-driven decision making and humanity to the workplace.

Peoplewave’s ERM platform features: First 100 Days, a new hire strategic onboarding tool; Performance Wave, a continuous 360-degree performance appraisals platform; and HR Command Centre, an analytics suite that unlocks the power of company and employee data. All of these tools will integrate into Peoplewave’s new blockchain platform, Wavebase, a revolutionary platform that provides ongoing authenticated employee performance information that will change the face of hiring and managing workplace talent.

Recognised as a disruptor in HR technology, Peoplewave was listed as APAC CIO Outlook Magazine’s “Top 50 Most Promising Enterprise Startups 2017” and Singapore Business Review’s “20 Hottest Startups 2018”. Peoplewave is also a Top 5 winner of the 2018 Startup-O Fasttrack programme and was most recently voted “Startup Most Likely to Succeed in 2019” in the ATP Pitchdeck Asia 2019 Awards.

Peoplewave is headquartered in Singapore and has offices in the Philippines, Hong Kong and Australia.

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Peoplewave make great managers. We do this with our revolutionary Employee Relationship Management (“ERM”) platform. See more at