Stay Inside & Get Smart

The best stories in retail, marketing, business and culture, as selected by the Persio team each week.

It’s snowing in April. Again. We’re going to get another cup of coffee, put on a cozy sweater and read the latest retail, culture & business news.

Business & Tech

All Digital Growth Now Coming from Mobile Usage

With implications for more than marketers, a new comScore study finds that 65% of all digital media use happens on mobile devices, and desktop is turning into a “secondary touchpoint.”

Retail

Consumers Are Seeking Irresistable Experiences at Shopping Malls

Much as digital marketers have suggested that customer experience is king online, it’s increasingly the case offline. From making amenities like free wi-fi and phone charging stations a standard to hosting special events like concerts or free makeovers, malls need to make a visit worth a shopper’s time.

There Really Are Too Many Stores. Just Ask the Retailers

Another challenge for malls: as demographics change and more people choose citys over suburbs and online versus offline, retailers find themselves figuring out how to handle being “overstored.”

Retail Winners More Comfortable with Mobile Experimentation

A new study from RSR Research finds that retailers who have above average revenue growth also tend to be more aggressive in developing mobile.

How Gender-Targeted Marketing Is Hurting Toy Retail

Toy sales are stronger than ever, but by separating toys by gender — and in the case of some pop culture tie-ins, ignoring female characters — the toy industry puts those profits at risk.

Marketing

5 Reasons Marketers Have Largely Overlooked Generation X

Gen X rarely gets love from brands, and this thoughtful Ad Week article explains why — and why brands should rethink targeting Gen Xers directly.

Targeted Ads Don’t Just Make You More Likely to Buy — They Can Change How You Think About Yourself

Smart marketers know that behavioral targeted ads can convert. But a new study in the Journal of Consumer Research finds that they can make a consumer rethink their own personality traits.

Culture

Your Creative Calendar: 99 Things To Do, See, And Hear In April

All work and no play makes everyone dull. Here are 99 things you should watch, read, and listen to this month.

Thanks to Persions Kate Atty, Steve Arndt, and Mike Kinsella for the suggestions!


Originally published at the Persio Blog. Stephanie Kuenn is manager of demand generation for Persio.

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