This Post Is Not About a Quadrennial Sporting Event
Persio did not sponsor the XXXI Olympiad, so here are this week’s can’t-miss news stories to read instead of watching race walking.
Business / Tech
The Two Things Killing Your Ability to Focus
Keeping on task is tough, what with all the conference calls and a culture that favors overly networked office enviro — hey, is that a cat dressed like a b-boy? (Yeah, we may need to follow this advice from HBR.)
The No. 1 Predictor of Career Success according to Network Science
Of course it’s about who you know. But you probably need to think about exactly who you know.
Google Isn’t Safe from Yahoo’s Fate
Verizon recently acquired Yahoo at Silicon Valley’s version of a garage sale but one other tech giant probably shouldn’t be super smug about this.
Retail
Big Retailers Trying to Turn College Kids into Lifelong Customers
The average family with college-age kids spends $888 and change on back-to-school supplies — and major retailers see an opportunity to create lifetime customers.
It’s time to start wearing real pants again, and your editor could not be more excited about this development.
Jet.com’s Sales Tax Advantage in Jeopardy
Walmart bought Jet after all! But the sale could dramatically affect one of Jet’s major advantages over Amazon.
Weak U.S. Retail Sales, Inflation Data Dim Prospect of Fed Rate Hike
June’s optimism did not carry through to July, as retail sales held flat (despite an uptick in auto sales).
Marketing
Google Analytics Is Not The Source of Modern Marketing Woes
“If you fail to understand how a frying pan works, when it’s the best tool for the job, and what it’s bad at, you’ll be that guy or that gal trying to make soup in it.”
Why the Olympics’ Social Media Blackout Doesn’t Make Much Sense
The IOC’s Rule 40 is not just confusing, as we pointed out last week, but foolish.
Move Over, Phones. Cars Are Becoming the New Mobile Target for Marketers.
Networked cars are coming, and marketers are on it.
Originally published at blog.pers.io.
