Note: This was originally posted on ThoughtWorks Insights blog ( , this is a repost to my Medium page

Increasingly, I see the difficulty organisations have in finding suitable people to take up a Product Owner (PO) role when adopting agile working practices. Even when the role is filled, the tasks of empowering the individual to a suitable level and giving them the knowledge of how to calculate true business value, are rarely accomplished.

I’ve always struggled with the PO role in agile. Firstly, there’s the question of where they fit — are they in the team or do they work beside the team? If they’re in the team, is there a core delivery group within the team that the PO is definitely not a part of? …


Pete Coulter


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