The Brand Licensing Process — Step 4 : Why Due Diligence Matters So Much

Pete Canalichio
Aug 29, 2017 · 3 min read

I am celebrating my new company name — BrandAlive — by giving away a FREE 43-page guide, Brand Licensing 101. This introductory guide provides detailed explanations to brand owners’ most frequently asked questions. It is ideal for junior staff members within the licensing…

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Pete Canalichio

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Pete Canalichio, the global authority on brand expansion, is on a mission to help brands become more alive in the hearts of those that experience them.

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