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When I started working for a startup I had the label “designer”. I got hired to do front-end development and design for their website. Before I knew it I had to design the mobile apps and website for TravelBird together with 4 iOS and Android developers. I was responsible for the information architecture, Interaction design, visual design, some front-end development here and there and the overall user experience of the product. I carried this responsibility with the entire team. Everyone had the ambition to design and build a human centered product.

As you can see my responsibility as a designer in that role was going in a lot of different design topics. I loved it and I learned a ton.
Starting at a design consultancy I got hired as a visual designer. Why? Not quite sure. My experience was a lot wider then just that because of my previous job.
It felt like a random label that was on top of my contract and other then that doesn’t have much meaning. I guess they had to throw me in one category simply because the company worked with these job labels. …

Not the sexiest topic, but it’s an elephant in the room we often prefer to ignore as designers. Working at frog design we often work for clients with a massive footprint and a diverse audience; very often it’s a requirement that the designs we deliver are fully accessible. Not only because it’s best practice but because there are legal requirements and it’s a serious threat for our clients getting sued because their products are not following accessibility guidelines.

Having your client sued for work you’ve done is not something I strive for ;)
So let’s try to prevent this from happening. …

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I’m writing this blog from the backyard of my apartment in Sydney during my 5 months visit for work. I started working for frog design in Amsterdam at the end of 2014. Seven months later I moved to Munich for work and now I’m working in Sydney. Now don’t get me wrong. I’m still here for work so there is enough that needs to be done during the week. Luckily I love my job! But on the weekends and evenings I can do whatever I want.
Not a bad deal is it?

The reason I’m writing this blog is because I’ve been getting a couple of questions from a few designer friends lately:
How come that you are traveling around the world and do work that you love? …

Yup, that totally sucks.

Long story short:
It depends on the situation and how well the competitor has executed it. In my scenario: You drop everything, go for a run and start working on the next thing.

Short story a tiny bit longer:
I had the idea of creating an app where you can keep track of all the things you lend and borrow. I broke down my design process in steps and blogged about it here. You can also see the designs there.

I saw room for this app idea cause the competition was minimal and poorly executed. I started designing and an iOS dev started working on it. All my design work was done. From landing page, design specs, exported assets to social media accounts. I finished designing and an iOS dev was done researching and about to start coding, to be finished in a month. Two weeks ago an app launched which is doing exactly what I wanted to do and they’re doing it extremely well in my opinion. I called the dev and after a couple of curse words we decided to work on the next thing. …

Added cause the situation changed last minute:

Around 4 months ago I had an idea for an app. I saw room for the idea cause the competition was minimal and poorly executed. 2 weeks ago an app launched which is doing exactly what I wanted to do. And they are doing an amazing job… I’m dropping this project and you can read more about it here.

The original post:

The main goal of this post is to inspire and help you create epic stuff. While I’m at it I’ll use ‘Qiv’ (Hmong for Lend) as an example. Qiv is an app that will keep track of all the stuff that you’ve lent to people. You can set up reminders for yourself or the person who has borrowed your belongings, so you always know where your stuff is! …


Peter Dijkgraaf

Product designer. Currently creating experiences for Google

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