My Segway Ride
The headline on Quartz pretty much summed it up:
“The tortured and ludicrous history of Segway ends with its acquisition by a Chinese imitator”
Cupertino, CA (Early 2014)
Setting: A conference room at Apple headquarters where members of the vaunted company’s marketing communications team have gathered to map out a strategy to launch the much-anticipated Apple Watch.
I can’t decide whether these are the best of times or the worst of times for public relations professionals. Clearly, we’re thriving in a changed and changing world that, frankly, is not well suited to those accustomed to the status quo. On the one hand, companies still crave and handsomely compensate their agencies for stories “placed” in mainstream…