The two co-founders of the massively successful Sleeping Giants campaign have publicly issued statements on their separation.
First Nandini Jammi released this story:
Then Matt Rivitz responded with this apology:
Unfortunately, Matt’s letter provides a text-book example of how not issue a public apology. Here are seven crucial mistakes he makes.
In 2007, I flew into New York for the first time. As we descended into La Guardia, a fellow passenger pointed out the iconic UN building to her companion, gleaming in reflected sunlight. I silently smiled with a swell of involuntary pride. Years of low wage design grunt work had paid off. My new employer was the United Nations Department of Public Information, where I would attempt to build the digital version of a long-standing UN magazine. The results would be… not as good as I had hoped. Managing digital projects is complicated business. …
Digital Engagement Expert | Formerly IFAD, UNHQ, UNOCHA, UNHCR, UNICEF, WHO 🌍 🇺🇳 🇪🇺