Claiming an algorithm you've built, maintained, adjusted and censored as needed is some sort of semi-autonomous objective force that we must all reckon with is a disingenuous non-argument.

Instead, let's simplify and follow the money. You're in the advertising business. Left unregulated, advertisers will erect a billboard depicting a cartoon Joe the Camel smoking across the street from an elementary school.

Left to regulate themselves, advertisers will claim 9 out of 10 doctors say cigarettes are good for your health.

Advertising must be regulated, full stop. No excuse, no matter how laboured, can justify hate profiteering.

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  1. With engagement, think quality over quantity
  2. Seek, value and encourage active over passive engagement
  3. Use personal connections to get amplified
  4. Engage big influencer accounts creatively
  5. Explore gamification
  6. Get and stay organised and Plan ahead
  7. Rule of threes
  8. Not all platforms are the same
  9. Integrate your campaign into multi-modal outreach
  10. Paid reach should not be your initial, default method
  11. Not all adtech paradigms apply.

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Peter Romich

Peter Romich

Digital Engagement Expert | Formerly IFAD, UNHQ, UNOCHA, UNHCR, UNICEF, WHO 🌍 🇺🇳 🇪🇺