But it was the key technological architectural decision of being API driven for every single (micro) service in the company that truly enabled Amazon to be a network of business units — interacting and doing business with each other with clear APIs and rules of engagement.
Amazon: The Company with a 100 CEOs Cannot Be Stopped
Anshu Sharma

Can you explain how being API-driven allows for a business like Amazon to avoid the pitfalls that other conglomerates have faced? Is it a matter of other ones just not following their own rules of engagement?