Will cupping improve your sales?

Photo: Michael Phelps, Google Rio Olympics 2016 event coverage.

At the Rio Olympics Michael Phelps took to the water downing purple spots. Those purple spots on his skin came from a traditional Eastern treatment commonly known as ‘cupping’. Cupping is an alternative therapy of placing glass or plastic vacuum cups on the skin. The cups apply local suction on the skin and this should help you recover faster from physical stress, like swimming a 200M butterfly in 1:35.36.

Michael Phelps was not the only one adorning these performance boosters. Many other elite athletes shown the cupping marks during the Olympics 2016. As with many traditional Eastern treatments, you don’t need to be part of the Olympic elite to enjoy them. Private cupping practices have been around for ages and they could become even more popular after the Olympics. This creates an opportunity for the sales professional to get that next edge.

With the competition barking at your heels and the summer bonus just beyond your reach you might consider cupping to stay ahead of the game. The most successful people tend to have strange habits to be more creative. Benjamin Franklin stood naked inside his house with all the windows open. He called this act of nudism an ‘air bath’ and claimed it helped him refresh. General Stanley McChrystal, one of America’s most decorated military members, only eats one meal a day. Yoshiro Nakamatsu, the inventor of the karaoke machine and the digital watch, gets the best ideas moments before drowning. I highly recommend you do NOT drown yourself to get the best angle on your prospect! But, considering an alternative method to achieve creative success could be useful.

Cupping has come under a lot of criticism during the Rio Olympics. The treatment has no scientific results that indicate any physical improvement. When looking at the rather gruesome treatment you might say that it does more harm than good. Cupping is labelled as form of pseudoscience and the successful results are therefore called a placebo effect. This is where it gets interesting. If you believe that what you are doing helps you to achieve success, the placebo effect alone might be enough.

Timothy Peterson