Pokemon Go has taken over and the proof is in the numbers. According Similar Web,
“Over 60% of those who have downloaded the app in the US are using it daily, meaning around 3% of the entire US Android population are users of the app.”
the Pokemon Go user base has grown tremendously, even close to overtaking the amount of daily active users of Twitter on Android devices. It has become the number one downloaded app in the Apple App Store, and has lead to some opportunities for retail stores, restaurants, and national parks. As I am writing this, the app has contributed to 25% growth of Nintendo’s stock, as well as adding a 7.5 billion valuation to the company.
The app is clearly taking over certain spots of the world. Just check out this Pokestop.
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Jonathan Perez @IGIhosT
Pokemon GO is just insane right now. This is in Central Park. It’s basically been HQ for Pokemon GO.
12:21 AM — 11 Jul 2016
What is the Pokemon Go App?
You can’t really understand the app until you understand the craze behind Pokemon. In 1996 Pokemon was released for Nintendo’s Gameboy. The object is to catch as many Pokemon as you can. In this universe, humans are known as Pokemon Trainers who catch and train Pokemon and train them to battle and ultimately become a Pokemon Master. The video game took the gaming world by storm and allowed more people who were new to gaming a chance to fall in love with this simplistic journey of ‘catching em all’. Like many, I became obsessed with the pursuit of catching all 150 fictional characters. Throughout the years, Pokemon has been injected into pop culture. While the large fan base is millennials, teens, and children, the game has worked its way into the hearts of many more. The brand has lasted 20 years and it continues to gain popularity. The App is a wonderfully engaging creation that allows you to turn your phone into a window to the Pokemon universe. Using the your geo location, the app shows you where you are on a map. It also allows you to see where nearby Pokemon, gyms, and Pokestops are. If you see a Pokemon on your map, you simply tap on it and you enter battle mode where you can then see the Pokemon in your environment. See photo:
Businesses can take advantage of this because they have the ability to drop lures around their facility which will draw tens to hundreds of people. If you market correctly, you can find an opportunity to sell even more to the increased foot traffic. Let’s take a look how local businesses can attract customers with this immensely popular app.
What is a Lure
How to Drop a Lure
Spread The Word
Use your social media profiles to share that you dropped a lure near your business. Here are some great examples of businesses using Pokemon Go to attract people:
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Kimmel Center @KimmelCenter
When you create a #PokemonGo Lure Module…
@pokemon#Pokemon #DonkeysAroundTown
6:39 PM — 11 Jul 2016
Philip Bosco is an experienced Digital Advertising specialist. With a degree in Psychology, he leverages the skills he has learned to predict shopping behavior and connects with audiences through engaging storytelling. Discover more about what Phil is interested in by following him on Twitter @pboscomedia
