Digital marketing is a practice just like Medicine and Law.

Philip Kushmaro
Feb 26, 2018 · 3 min read

I have been practicing digital marketing for around eight years since this post was written. Eight years may not be a record breaker, but I believe that I can strongly say I’m really good at it. I started off as a traffic analyst quickly moved into SEO and the rest is history. Today I can proudly say that I have helped over 300 startups one way or another with their digital marketing efforts.

Last night I was reminded of a quote mentioned by a doctor “The reason we call medicine a practice is because we never really know everything, we are always practicing. Medicine isn’t an exact science it’s a skill, an art”. This is a big reason why I’m not the fondest of doctors. Not every doctor is the best and medicine being a practice is a way to give themselves an out. But that is a whole different story and we are here to talk about digital marketing.

So why do I think digital marketing is a practice?

Just like medicine or law you don’t need to know everything to be decent at it. You need to know the basics, be smart and open minded to new findings. Be ready to try new things but know when something new may go downhill if not done properly.

If you want to be the best you really need to work at it. There is no 10,000 hour rule here. Only the 24/7 one. Because of the dynamic nature of digital marketing we literally can’t miss a beat. Otherwise you will miss something that just changed yesterday. It won’t make you a bad marketer… um I take it back it will make you a bad marketer.

Let’s be clear, I have no intention of saying that being a digital marketer is at any level as important as being a doctor or lawyer but the problem solving skills are very similar and you are always learning.

If you want to call yourself a digital marketing expert you should be reading about it all the time and then testing those theories, practice it. Especially with an ever changing digital landscape.

Here is a little tidbit from my own experience:

About 6 months ago I took a hiatus from working after not taking a vacation for over 4 years. Yep that’s right, 1,461 days of working no vacations. I came back after 3 weeks looking for my next challenge, finding out that shit already changed. Literally everything. Algorithms changed for both organic and paid traffic not only with Google but Social Media platforms as well, new tools came out, old tools got better. I’m not saying I was overwhelmed per say but I did have a little catching up to do. Lucky for me I love what I do so I didn’t bitch about it.

If you are someone that calls themselves digital marketing consultants, gurus, ambassadors, “doctor”s (I love that one, facepalm), expert. You better have your fucking game on point. You need to keep working at it, forever and ever.

Otherwise you are another charletine. There are so many out there it’s disgusting. Just the other day I got a spam email for a “digital marketer” That will do SEO for 50 bucks a month. I laughed and then marked as spam.

BTW, If you do call yourself a digital marketing doctor your dissertation better be about the evolution of google’s algo otherwise you are a flat out douche. Honestly I think calling yourself a doctor without actually getting your doctorate should be illegal.

For the few that are still here and didn’t notice me getting off topic a bit. Here is my takeaway.

Digital Marketing is a practice, but that doesn’t mean you can’t call yourself a doctor.

— — — — — — — — — — — — — — —

P.S. This is a more personal note, notice the Italic font ;). If you like these Digital Marketing on the go posts. I would be amazing if you could leave a “clap”, share and/or comment. You have no idea how good it makes me feel that I’m not writing this for myself, I’m hoping I’m actually helping people. Thanks and have an amazing day.

-P

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade