I want to say I told you so but I never actually said this would happen to anybody. Not very characteristic of me but hey, there is always a first. Honestly, I didn’t even believe this would happen (if it actually does).
FB is “cutting out” publishers, brand feeds and public content!!!!! AHHHHHHHHHHH!
What does that actually mean???
Well, this is one of the most important paragraphs in the FB blog, in my opinion, that announced the change that is slowly going to roll out in 2018:
The last sentence is the kicker. Meaning if you have a lot of engagement then you will probably continue to see engagement.
I think there will be many algorithm updates, it will be a bumpy road until it isn’t.
Don’t stop what you are doing, things usually correct themselves naturally especially if you are legitimately trying to be engaging.
So, should you be changing you strategy? Well depends… is your strategy to get people involved and engage your brand on FB?. If so, then keep it up.
If not, then you weren’t doing what you were supposed to on social to being with. Wake the fuck up. :)
That’s it for today, it’s Friday I won’t bog you down with to much digital marketing mumbo jumbo.
Keep working, but have fun!
P.S. Bonus points for anyone who figures out what language that number 5 is in the title.