The “Chick-fil-A Economy” — How Chick-fil-A Can Grow Your Bottom Line

Phillip Stutts
Nov 1, 2018 · 3 min read
Image for post
Image for post

Have you ever thought about how political candidates devise their strategies to win elections?

When a political candidate comes to me, I always recommend three foundational strategies to start: make a commitment to helping others, be authentic, and market to emotion.

So, how can these same strategies help business owners win?

Take the famous fast-food restaurant Chick-fil-A, for example. They have implemented these proven strategies in an insanely unique way that any entrepreneur can use to significantly grow their own bottom line.

Here’s how each one of these strategies has put Chick-fil-A on the path to reaching the third-largest quick-service restaurant title by 2020 (with nearly half the locations compared to the competition):

  1. Commitment to helping others: Not only does Chick-fil-A make charitable and sponsorship donations (a total of $19 million so far) and give employees the opportunity to volunteer during working hours, but they are also closed on Sundays. Why? It all started in 1946, when the founder, Truett Cathy, saw the importance Sunday held as a day of rest and reflection. It’s a proven commitment that has yet to be duplicated in the industry despite the fact that it works! Their overall commitment is what has put them on top.
  2. Be authentic: Chick-fil-A’s authenticity is real and you know it. Not only do they plant their “Closed Sunday” flag in the sand, their authenticity shines through in their product. Is there a better chicken sandwich (or nuggets) on the planet? No. In fact, my wife and I recently hosted a party where we served a platter of Chick-fil-A nuggets, a platter of fruit, a platter of cookies and a massive bowl of homemade chili. Within an hour, the nuggets were gone, while the rest of the food was barely touched.
  3. Market to emotion: For years Chick-fil-A has run one of the best, not to mention hilarious, negative ad campaigns ever produced for the simple fact that they make themselves the villain and cows (think burgers) the hero. These ads emote laughter and endear the consumer to the product. Click here to see why this 20+ year campaign still works.

What can you, as a business owner, learn?

If your company is playing a tactical game in your mission and marketing — stop it now. Focus on these three strategies in a thoughtful and creative manner and you will, at a minimum, improve your bottom line in a VERY short time frame.

As an entrepreneur, you need to determine if you’re going to win the marketing game and grow your business, or if you’re going to let a marketing agency take advantage of you. ICYMI, here is my recent interview with Doug Morneau to learn how to best win the game of marketing.

If you know of anyone that will enjoy these types of writings, have them subscribe at or just email me at and I’ll add them to the list.

Image for post
Image for post
Image for post
Image for post

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store