New MacBook Pro, a mixed bag:

I’ve been waiting for the new MacBook Pro to debut for a while. For context, note that I’m using a 2010 MacBook Air.

So, last week, I was all excited, watching the announcement livestream.

That’s were things went wrong. Instead of jumping into the meat of the presentation, I got a half hour wasted about iPhone and iOS and Apple TV.

Crikey!

So then they finally do it. They announce the new machines:

  • A year out of date processor
  • Underwhelming graphics options
  • Touchbar (I’ll reserve judgement until I use it)
  • Touch ID — bound to happen (remember that your fingerprints are subject to compulsion via court order)
  • Improved keyboard mechanism
  • Wide color display
  • Thunderbolt 3
  • Headphone jack
  • A low end machine (significantly underpowered and with only two ports on the same side) as an almost afterthought replacement to the MacBook Air at a $500 premium and less battery life

What you didn’t learn at launch:

  • Not all expansion ports operate at the same speed and power capacities
  • The Apple logo no longer lights up when the machine is one
  • The machine boots up when opened (I mean, I get it, but why?)
  • The startup chime is dead (yeah, I am outraged) want it back? Click here- LONG LIVE THE STARTUP CHIME!

What would have made sense to add support for:

  • Apple Pencil on that gigantic pressure sensitive force touch trackpad

Some might be more concerned with the insane price increase. In interviews, Apple execs said they don’t design thinking of price… understatement of the century, rather they think of user experience… that was a joke, right?

Overpriced machines without the latest processors with limited expansion and ports that don’t all run at the same speed = snake-oil salesmen.

If you look at Apple’s Mac profit margins as compared to other PC vendors, you’ll notice that it is much higher than their competitors.

Apple’s internal price for a $3000 MacBook Pro is around $800. Which means that the company is making a profit, even on employees.

With all the compromises, might as well remove the Apple logo from the back and make the machines boot windows by default.

Full disclosure: I own 7 shares of $AAPL and am a former “Genius” now out of my NDA limitation. These thoughts are mine and I’m sure echoed by others.

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