What is Instagram?
the most powerful social media site we have ever witnessed?
Sharing our photographs
with the world
amateur professional rich poor beautiful ugly warm cold home away.
Memories? Art? A translation timeline of our life into visual forms.
A hierarchy created through an affirmation system
of likes followers
against a ratio of people you follow.
It’s not just a visual game but a numbers one too.
A profile, a person, deemed successful by how many followers and likes they get.
Artists and Instagram
Instagram is taking over the traditional artists portfolio
Instagram beginning as a ‘sketchbook’
Now, the main outlet of production, the finished piece.
It’s accessible, no need to walk into the looming four white walls of a gallery
No need to go anywhere,
you can be transported into the artists head, space, vision from your screen, designed by a large corporation
to a set of rules
manufactured in relation to the past and present status quo.
As you are led along the path
you open the analogue camera icon, into the field of rabbit holes
a top crust, tier, of what is below,
from your field of view
you can see it all
the whole expanse
of visual information
scrolling with your thumb sliding up and down the sheet of glass
in its hundreds of millions by people we will never meet designed by people we do not know, it’s our acrylic paint, our synthetic paintbrushes.
Our galleries pocket sized, spacious and limitless.
Instagram is a set of rules and restrictions enforced by a company,
it’s aim is to make money
through giving a service to the public which might make our life better?
Instagram is not a charity
we perceive the power of creativity in our hands
we forget it is controlled
by a handful of people
of their vision
of what the world should be to them
how we should cooperate and use visual information
architecture, town planning.
It demands how we should interact.
Perspective is key.
I log back in.