Pieter StrouveninSelma.aiHow to Segment and Target by Purchase Intent — Even Without a Data EngineerIntention-Based Targeting based on RFE Engagement ModelDec 11, 2017Dec 11, 2017
Pieter StrouveninSelma.aiThe RFM Segmentation Framework: What it Is and Why You Need ItLooking for an easy way to segment large marketing audiences automatically?Nov 8, 2017Nov 8, 2017
Pieter StrouveninSelma.aiWith Selma, we put a data scientist at every marketer’s fingertipsMarketing is challenged. For several years now, the ongoing digital revolution has been pushing brands to create hyper-personal…Jul 31, 2017Jul 31, 2017