PinnedAnna Pismennaia, PhDCustomer success. What to expect from customer expectations?Have you already watched “Everything Everywhere All At Once”? Have you thought of various scenarios you could have experienced throughout…Jul 28, 2022Jul 28, 2022
Anna Pismennaia, PhDinBootcampMy customer is Sheldon Cooper: how a business can understand the emotional context of its customers…There are several reasons to write this article. First of all, as a marketer with a scientific background in emotional and neurophysical…Sep 9, 20223Sep 9, 20223
Anna Pismennaia, PhD5 steps for launch Neuro CXBig companies are ready to give a lot of effort (and big budget as well) to learn about their customer journey and understand shoppers’…Jun 21, 20221Jun 21, 20221
Anna Pismennaia, PhDTop stereotypes about neuromarketing: the illustrated model of questions and answersDespite the active development of neuromarketing in the latest decades, many companies are still not ready to have this research method on…Jun 7, 2022Jun 7, 2022
Anna Pismennaia, PhD25 AREAS OF MARKETING THAT CAN BENEFIT FROM NEUROMARKETINGAnna Pysmennaya, Anna ButuzovaMay 24, 20221May 24, 20221