How to Identify Fake Online Reviews

Online reviews are perhaps one of the best things that the Internet has gifted us. Getting to know about the intricate details of products or services before we make a decision to purchase has proved a great boon to the community in general. Online reviews have acquired the power to make or break the success of a business. On the flipside, this has also led to some reviews being fabricated illicitly for the sake of gaining a better impression in the eyes of online readers looking to evaluate the products and services based on the experiences of their fellow consumers.

Today a lot of people are falling prey to glowing reviews posted by the company’s management itself, or by people hired by them to write exceedingly positive reviews or to denounce the products of a competitor. Critical thinking and taking things with a pinch of salt while assessing the credits of a product or service before you purchase it is vital to avoid disappointments later. Even though most prominent review sites do have some sort of mechanism in place to filter out fake or planted reviews, still, fake reviews are bound to creep in, leading to most people getting easily snowed by them.

There is no foolproof method to detect fake reviews, so it’s better to tread carefully with both eyes open. Here are some tips and guidelines to spot fake reviews and judge their validity that can help you make the most of online reviews:

· Avoid the extremes- discard reviews that seem too over the top and look exceedingly positive and full of praises or overly negative, but without any substance. Also avoid reviews by people with a history of overly positive or negative reviews throughout.

· Give more credence to products and services that have a lot of reviews to them. Avoid those that do not have more than just a few reviews, even if they may seem to be from genuine users.

· Avoid reviews that come from an account that has recently been created, with no other review history or has an anonymous profile. Checking a reviewer’s profile can speak volumes about his reliability.

· Pay more attention to reviews that are not just a list of features, but seem like unbiased and rational comparison between products of a similar nature.

· Be sceptical about reviews that carry too much of heavy technical or impressive jargons. They may come from an insider who knows such exact details, facts and figures about the product as only a professional associated with the business could be expected to know.

· Finding the commonalities is the right approach to take if you are to end up with a correct evaluation of a product or service. A lot of reviews indicating similar, specific qualities or common complaints or drawbacks of a product often guide you in the right direction.

· Reviews that carry a feedback from the company management offer a great chance to get a quick insight into the real benefits and drawbacks of a product and can help you know if the company cares about its customers or not.

· Filter out reviews that appear to be written by angry customers in a fit of rage, with only hateful and belittling words, but lacking any useful details about their actual experiences.

· Avoid reviews that appear to be written solely for the marketing and promotion of the products, with the product keywords being repeated several times throughout the narrative. Also discard those that talk about too many products by the same manufacturer in a single review.

Most online review portals now realize that the consumers may soon lose the trust they place on online reviews by people they do not actually know. The best, most reliable reviews are often those that come from our own friends, colleagues and loved ones. is one such portal where consumers get to read reviews and recommendations from their own circle of friends and professional network, and hence provides dependable feedback and useful information needed to make a quick buying decision. Try out to make the best use of online reviews.