If your product is asking for information or expecting the user to do something, your microcopy needs to communicate the value they get in return. It needs to answer the user’s main question when doing anything: “what’s in it for me?”.
“I took a human-centered design creative approach with iterative prototyping and careful consideration for the entire experience. My process begins by building a deep empathy for the people I’m designing for and ends with answers that are tailor-made to suit their needs. My solution will be a success because I’ve kept the user’s goals at the heart of the process.”