As Don Draper would say, advertising can be many things. It is a dream, it is an experience, it is a promise. But more prosaically, advertising is first an investment. As any investors, advertisers expect value for the money. At Criteo, we are committed to prove and measure the added value brought by our solution. Compared to more traditional channels, programmatic display advertising offers the opportunity to actually measure the actual value you can get for a specific amount of money you would spend. Attribution has long been used as a standard to compare the different marketing channels one can…

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