As Don Draper would say, advertising can be many things. It is a dream, it is an experience, it is a promise. But more prosaically, advertising is first an investment. As any investors, advertisers expect value for the money. At Criteo, we are committed to prove and measure the added value brought by our solution. Compared to more traditional channels, programmatic display advertising offers the opportunity to actually measure the actual value you can get for a specific amount of money you would spend. Attribution has long been used as a standard to compare the different marketing channels one can…
Since a few years, Proof-of-Work has been the object of all critics: “PoW is not scalable, PoW is wasteful, PoW will destroy the planet!” In order to solve these problems, Proof-of-Stake (PoS) is supposedly the miracle solution. Every new altcoin on the market now boasts to be running on PoS in order to overcome the big guys’ (Bitcoin, Ethereum) limitations. PoS is not completely new however, and discussion about moving Ethereum to PoS have been running since at least 2014. …
In order to reach the so desired mass adoption, crypto-currencies have to overcome a major road block: the low number of transactions per second (TPS) they can currently process. This lack of scalability of the current blockchains draws a lot of attention in the crypto-sphere and the promise of a TPS rate equivalent to what centralized services such as PayPal or Visa offer is made by many altcoins in order to carve out a place under the spotlights.
Until now though, no one has been able to demonstrate such transaction rate in a real production environment. Indeed, the scalability problem…