Almost every software entrepreneur nowadays builds some kind of a ‘platform’. Yet very few will confidently answer a seemingly simple, but very important question: What kind of platform do you build? All platforms are not created equal. Google Search, Facebook, Amazon Web Services, Amazon Marketplace, Android, Uber, AirBnB, Waze, WeWork…

Platforms disrupt industry after industry: Google disrupts advertising, Facebook disrupts telecom, Amazon disrupts retail, Apple disrupts music (again), Android disrupts consumer electronics, AirBnB disrupts hotels, Uber disrupts transportation, Zenefits disrupts insurance, Munchery disrupts restaurants, FreightOS disrupts shipping, Trucker Path disrupts long-haul trucking, WeWork disrupts office real-estate business…