@Platformula1 – Medium

@Platformula1

Content Lakes Are Rising

Cloud Innovators Are Driving the Emergence of “Content Lake as a Service”

May 26, 2015

Content Lakes Are Rising

May 26, 2015

Cloud Marketplace Wars

How Quality of Marketplace (QoM) is the New Differentiator & Why XaaS Startups Need a Growth Partnering Strategy

Mar 9, 2015

Cloud Marketplace Wars

Mar 9, 2015

XaaS Distribution 101:

10 “Partner @ the Core” Growth Modalities

Jan 5, 2015

XaaS Distribution 101:

Jan 5, 2015

XaaSify Your Startup!

Part 1: SaaS vs. XaaS

Nov 3, 2014

XaaSify Your Startup!

Nov 3, 2014

Upstream 2.0 Platform Marketing

Part 4, Optimizing for the Age of Anybody as a Partner (XaaP)

Aug 12, 2014

Upstream 2.0 Platform Marketing

Aug 12, 2014

Upstream 2.0 Platform Marketing

Part 3, Alpha Partner ‘DNA Inheritance’: The Gift That Keeps On Giving

Jul 22, 2014

Upstream 2.0 Platform Marketing

Jul 22, 2014

Upstream 2.0 Platform Marketing

Part 2, “Hack & Clone Fire”: The Superpower Pattern and Lifecycle of Ingredient Innovator Market Dominance

Jul 16, 2014

Upstream 2.0 Platform Marketing

Jul 16, 2014

Upstream 2.0 Platform Marketing

Part 1: Why “Disrupt or Be Disrupted” is a False Choice

Jul 14, 2014

Jul 14, 2014

Digital Skinner Box Marketing

The new brand contagion

Jul 1, 2014

Digital Skinner Box Marketing

Jul 1, 2014

What Thought Leadership Looks Like

It’s about the eco trip, not the ego trip.

Jun 24, 2014

What Thought Leadership Looks Like

Jun 24, 2014

@Platformula1

@Platformula1

Joseph Bentzel, Platformula1 founder, is a specialist in “Partner First” growth marketing for cloud, mobile, XaaS, & IoT innovators. http://www.platformula1.com

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