In 2015, Quality of Marketplace (QoM) Rivalry is Good News for XaaS Startups Joseph Bentzel, Platformula1 Intro: Cloud Superpower Rivalry Meets Quality of Marketplace (QoM) In 2014, price/feature wars broke out among the cloud superpowers. In 2015, alpha cloud vendor rivalry is intensifying up and down the stack.

10 “Partner @ the Core” Growth Modalities Joseph Bentzel, Platformula1 An Introduction to XaaS Distribution & the “Partner @ the Core” Mindset From 2015 forward, many cloud services winners will drive growth by mastering the art of XaaS distribution. What do I mean by XaaS distribution? XaaS distribution (vs direct-to-customer SaaS) is about “Partner @ the Core” mindset. When your startup executes around Partner @ the Core mindset, your anything-as-a-service (XaaS) innovation…

SaaS vs. XaaS: 10 Distinctions for Growth Marketers Joseph Bentzel, Platformula1 Don’t Vaporize…. XaaSify! When venture capitalists warn on startup ‘burn rates’ and the potential for ‘vaporization’ tied to high burn rates—and growth-stage players postpone IPOs based on investor cash burn concerns—streetsmart CEOs at startup SaaS companies sit up and pay attention. Because SaaS leaders know from their own experience that sustainable growth is…

Part 4, Optimizing for the Age of Anybody as a Partner (XaaP) Joseph Bentzel, Platformula1 “It is critical for the new generation of on-demand or SaaS ISVs to see this convergence of sales strategy between both Microsoft and Google (in their startup phases, JEB). A strategy based on leveraging the market clout of an incumbent leader via OEM or ‘powered by’ (web services JEB) relationships.”…

Part 3, Alpha Partner ‘DNA Inheritance’: The Gift That Keeps On Giving Joseph Bentzel, Platformula1 “I know it’s counter-intuitive, but try to wrap your brain around the notion that this increasing asymmetric market dominance by an elite contingent of cross-category superpowers may actually bring increasing market opportunity for the ISV “great unwashed”—-If that great unwashed can shed certain marketing illusions holding them back in the…

Part 2, “Hack & Clone Fire”: The Superpower Pattern & Adoption Lifecycle of Ingredient Innovator Dominance Joseph Bentzel, Platformula1 “As you develop plans for your products and services, are you prepared to effectively capitalize on the asymmetry and built in momentum already at work on the battlefield on which your products must compete?” Asymmetric Marketing: Tossing the ‘Chasm’ in the Age of the Software Superpowers, by Joseph E. Bentzel

Part 1: Why “Disrupt or Be Disrupted” is a False Choice for Startups Joseph Bentzel, Platformula1 “It is (the) creative cooptation of the market power of incumbent market leaders . . . that should be the goal of every asymmetric marketer at every stage of the evolution of your business strategy.” Asymmetric Marketing: Tossing the ‘Chasm’ in the Age of the Software Superpowers, Joseph E. Bentzel Monoculture-Advantaged Partnering (MAP): Some Platform Marketing History

The new brand contagion Joseph Bentzel, Platformula Group “Give me a child and I’ll shape him into anything.” B.F. Skinner Don Draper says ‘What’? That’s about the only humorous thing one can say about the not so funny revelations of a full spectrum ‘skinner box marketing’ experiment at Facebook.

It’s about the eco trip, not the ego trip. Joseph Bentzel, Platformula1 Emerging category leaders in the anything-as-service (XaaS) economy rely heavily on branded content to drive adoption of their platforms, products and services by both enterprise customers and distribution partners. For this reason it’s important to be able to differentiate between commodity content marketing and true thought leadership.