Digital Skinner Box Marketing

@Platformula1
Jul 1, 2014 · 6 min read

The new brand contagion

Joseph Bentzel, Platformula Group

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Pillar 1. Emotional manipulation as ‘strategy’.

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Pillar 2. The new ‘chief marketing technologist’ as that ‘man behind the strategy curtain’.

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Pillar 3. The ‘big data scientist’ as ‘skinner box management’ provider.

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Final Thoughts

Takeaway 1: For B2B/B2D Players:

Takeaway 2: For B2C Players & Brand Agencies

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