What Thought Leadership Looks Like

@Platformula1
Jun 24, 2014 · 4 min read

It’s about the eco trip, not the ego trip.

Joseph Bentzel, Platformula1

1. From Transacting to Transforming

Commodity content marketing is about transacting. Real thought leadership is about transforming. What do I mean by that. It’s simple.

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2. From Big Data to Big Signals

Commodity content marketing often wears ‘big data’ on its sleeve. Real thought leadership unpacks and processes big data to expose the ‘Big Signals’ or patterns that reside inside the data—-thereby making it strategically actionable.

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3. From Thin to Think

Real thought leadership does not present to a reader as ‘thin’ content. It’s an evergreen articulation of, and advocacy for, a particular point of view that is designed to get you to think. Here’s an example from Appirio, a global software implementation services firm and crowd-sourced development pioneer.

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Conclusion: Thought Leadership—It’s an Eco Trip, Not an Ego Trip

‘Thought leadership’ is not about the ‘thought leader’ as an individual. It’s not about celebrity marketing applied to high growth markets in the anything-as-a-service (XaaS) economy. It’s not something a ‘CEO coach’ whispers in the ear to a new client.

@Platformula1

Written by

Joseph Bentzel, Platformula1 founder, is a specialist in “Partner First” growth marketing for cloud, mobile, XaaS, & IoT innovators. http://www.platformula1.com

@Platformula1

Written by

Joseph Bentzel, Platformula1 founder, is a specialist in “Partner First” growth marketing for cloud, mobile, XaaS, & IoT innovators. http://www.platformula1.com

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