Plug and Play China Launches Food & Packaging Program in Shanghai
On September 26th, Plug and Play’s Food & Packaging Program hosted their first event in China: The Food and Packaging Roadshow. This event brought together 13 startups from around the world, including seven from the Asia Pacific region, to showcase technologies related to packaging, food safety, ingredient innovation, and retail. There were over 200 attendees, encompassing over 30 of the world’s largest food and packaging companies inclusive of Nestle, The Coca-Cola Company, Pepsico, Tetrapak, Starbucks, Ferrero, Mondelez, WantWant, EcoLab, SIG, Avery Dennison, and many more.
On September 25th, the group hosted an exclusive board meeting with select corporations to discuss challenges within China’s food and packaging ecosystem and the strategy for tapping into the Asia Pacific landscape. These discussions will shape the technology focus areas for the Food Program, which will launch in April in Shanghai. Among the topics discussed, ingredient innovation relating to sweeteners and proteins, food safety, and sustainable packaging will be central drivers of the program.
In the opening remarks of the board meeting, Brian Tetrud, Plug and Play’s Global Director for the Food Program, discussed the evolution of the Food Program from its beginnings in 2017: “When we started the Food Program, we aimed to help large Food and Beverage brands tap into the startup ecosystem. Now, we have become that ecosystem and these corporations are tapping into us.” This new program in China will provide increased visibility into the technology innovation scene driving a $700B USD market for food and beverage.
Plug and Play’s Food Program currently serves 20 of the world’s largest food and beverage companies by introducing startups that solve specific technology challenges. These introductions are made through events, but more importantly, through tailored deal flow sessions that pinpoint specific pain points that corporates face. These deal flow sessions are the fastest way for corporations to source, pilot, and implement new technologies.
About Plug and Play China
Founded in 2015, Plug and Play China now has four innovation centers in Beijing Headquarters, Shanghai, Chongqing and Shenzhen. We have set up five business sectors, including investment, corporate innovation, startup incubation and acceleration, cross-border innovation and innovation space. We have built a leading innovation platform in China covering both online and offline. Moreover, a multi-dimensional innovative ecological partnership system has been built, including joint innovation of universities and research institutions, governments, venture capitals, innovative ecological researches and cities.
For more information, please visit www.pnpchina.com
About Plug and Play
Plug and Play is a global innovation platform. Headquartered in Silicon Valley, we have built accelerator programs, corporate innovation services and an in-house VC to make technological advancement progress faster than ever before. Since inception in 2006, our programs have expanded worldwide to include a presence in over 25 locations globally giving startups the necessary resources to succeed in Silicon Valley and beyond. With over 10,000 startups and 300 official corporate partners, we have created the ultimate startup ecosystem in many industries. Companies in our community have raised over $7 billion in funding, with successful portfolio exits including Danger, Dropbox, Lending Club and PayPal.
For more information, visit www.plugandplaytechcenter.com.
Chinese Press Release: Link
Other Media Releases:
3. PE Daily: https://news.pedaily.cn/201909/446967.shtml