Right Audience, Right Message, Right Channel at the right moment.
A successful digital marketing campaign starts with mapping the audience’s buying journey where intent, content and channels are aligned. The best strategy to follow is a Marketing Funnel Framework. Following a framework provides discipline by aligning campaign objectives and ensures that all possible audience engagement opportunities are availed.
Plumlytics’ platform is designed with a four (4) stage funnel framework of; Awareness (Be seen by everyone); Consideration (People thinking to buy); Conversion (People wanting to buy); and Loyalty (People who are your customers).
This enables:
- Delivery of personalized real-time experiences, across marketing funnels and channels
- Visibility+Trackability over audiences’ journey across funnels and channels
- Deeper understanding of audience’ behavior across multiple touch points
The measurements are simplified in three (3) categories of, Acquisition, Behavior and Outcome, following the extensive research by Avinash Kaushik.
The framework below depicts the marketing framework designed into Plumlytics’ Marketing Platform:
From Plumgeeks
