The Truth or the post-truth — to Brands, Consumerism, Organizations and Yourself
Debora Atala
51

Very true! Did you get your stats from the Edelman Trust report? I found it fascinating. I wrote an article about it recently: https://medium.com/@PoTien/marketing-in-the-age-of-distrust-lessons-from-edelmans-2017-trust-survey-7468aa9ada96
I agree, the shift is here and there is a positive — ethical businesses can win. Bon chance with your brand!

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