3d Models for Facebook

3d models are a powerful medium of presenting products.

Whether its Augmented reality app or an interactive 360 model in a website, playing with a 3d model is fun and engaging.

Furthermore, it adds value to the users as they can better understand the properties of the product such as shape, textures and other details, as they almost holding the product in their hand.

Facebook started supporting interactive 3d models in its news feed, which is a great news for retailers.

They can now push through their Facebook page a more immersive experience to their followers, presenting realistic 3d models of the products they wish to promote.

What do one needs for uploading 3d models to Facebook?

1. 3d model. Creating a 3d model for Facebook is a task that will occupy a team of 3d artists. For more information about the process of producing 3d models visit this article: 2d to 3d.

Few retailers already have 3d models of their products, they might woke up early to identify the potential in AR apps or interactive 360 on their website. In that case jump straight to ->

2. Optimize and convert. Facebook has published their guidelines for uploading 3d models. It includes limitation on file size, texture dimensions and a specific file formats uses.

It is recommended that an expert 3d artist will follow those technical instructions.

Facebook guidelines can be found here.

3. Post. The actual upload process is a common Facebook posting task, just drag the 3d file (glb) to your post, change background if you’d like, and add any other information about the product.