A list of simple concepts worth testing.

Note: Brutal, reasoned criticism is encouraged.

Starting today i’d like to share my every business/social venture idea that comes to mind. Some might be monetised, some might not, but the important thing is that they all have seemingly low entry barriers, the proof-of-concept / MVP is not something hard to do. The post will be updated as new ideas come along.

Why are these concepts worth it ?

In case you are reading this and are like me and need to understand the why’s of things then hear this:

a) the time investment to do this is relatively low.
b) they focus on solving a problem/ testing a solution to a problem.
c) worse case scenario these are the worst ideas in a series of iterations leading to a more solid concept.

So Verizon would call this a Win-Win-Win. Without further-a-do the first 5 that come to mind:


1. Motiv8

Simple web service that uses a once per week email to send you a quote. If you like it, it then sends you the same quote every week so it becomes embeded in you and your identity.

You don’t need thousands of quotes, you need one that you feel is right for you and that becomes a TRIGGER for the activity you want to undertake.

2. CVFeedback

Started from a posting on London StartupJobs where someone posted a bad CV and people there far from ignoring it, provided BRUTAL, HONEST and HELPFUL feedback for improvement. Making this a web-app with a stronghold community of experienced recruiters or even professionals, that volunteer 5–10 min to check over a CV and provide brutally honest feedback to get an individual’s CV JOB and MARKET ready.

3. Abookaweek

From the idea that the most useful information is distilled into books, even though 90% of all information has been created in the past years. I’d like to share my journey of book searching and reading to people willing to submit themselves to 1 email a week. They choose the field their interested, and get a suggestion per week, and at the end of the week they get asked, if they finished it,what they learned and if it was useful.

It is aimed at people that usually suffer from paralysis by analysis, and have lots of books but can’t decide which one to actually read at one point, and go back to 3 minute cat-videos instead.

4. T-Shirt Story

Lots of people looking to start a small venture use selling t-shirts as a starting point. That is great, but a lot of people are doing it. So how would you stand out ?

Try not selling a t-shirt first. Create engaging stories that embed the t-shirt as a core element of the story. Once this is done, engage the audience, give them options to where the story should go and make the t-shirt central to that.

5. CableCut

Born from the same wisdom as number 3 is CableCut. Encouraging people to cut time from cable TV and using it for reading.

Objective: take all the information and articles posted by wildly successful people on limiting time on news, tv or other forms of passive media and the detrimental effects it has on individual development (i.e. focusing on dramatising the mundane, lack of ethics on sensitive topics, jumping to biased conclusions, focusing on opinions not facts). If we can embed this powerful idea in the hearts of millions around the world, we can raise a smarter society that can auto-educate itself. Seeing how the world of media is furthering the idea that they are driven by consumer demand, then if people are more educated the media will make efforts to stay on top of the public’s demand.

I understand that focusing on the negative(e.g. reducing cable) is detrimental to the effects wanted, and instead encouraging the positive habits should be how this should be approached, but I don’t yet understand how.

6. BaloneyDetective

Starting from an article on farnam street building a web-tool that can analyse either through the power of the crowd or automatic, the quality of an article based on the 11 point checklist in the baloney detection kit, part of critical thinking.

It solves a real problem for people that are uneducated enough to understand critical thinking and how it might help them make better decisions and be fooled less.