I write, I delete, I rewrite. Stuff like that.
The team gets together to comment on content. This can be flat content, screens in a service, a marketing website, an app… Anything that aims to communicate with people out there.
Here are some things I’ve tried in the past. I found they help convince people that good content can add value.
As part of our transformation programme at Well, marketing, comms and digital content all worked together on a brand audit.
I thought this was absolutely brilliant because: