Blockchain technology introduces a fresh way of handling distribution of tokens/assets by bringing people to a common agreement. This makes it flexible for future ways of doing things. The main ideas in blockchain are creating and sharing assets, which are crucial for the transfer of wealth in different market situations. This is directly linked to the success of blockchain innovations.
New assets appearing regularly come from efforts to solve real-world issues. As time goes on, the projects that genuinely address important problems will achieve valuable accomplishments.
Asset Issuance and Launchpad Rise
With the surge in blockchain development, we’ve seen the birth of many new projects and assets in each cycle. Blockchain technology excels at managing project financing, asset issuance, and distribution. The use of tokens and NFTs in DeFi and gaming sectors are prime examples.
We foresee that, in the future, an increasing number of assets will be issued based on blockchain technology, and wealth will be distributed via the blockchain’s transparent mechanisms. This signifies progress. In this context, various financing methods have surfaced, including ICO, IDO, IEO, along with renowned platforms like Binance Launchpad, Coinlist, DAO Maker, and more. These Launchpads or IDO platforms effectively drive project launches and fundraising.
The thriving BRC20 and inscription markets in 2023 have fueled the growth of Launchpads, further affirming this point.
While these platforms primarily address the financing needs of projects, they often neglect other crucial aspects. As blockchain development matures and asset types multiply, investor demands for investment targets are also escalating. Sifting through thousands of assets to identify high-quality projects is becoming increasingly challenging, which is why investors often prioritize a project’s influence.
What projects urgently need is not just financial support. They need guidance on achieving product-market fit during development and ultimately gaining substantial market influence. This end goal results in a large user base and significant development, benefiting both the project and the broader blockchain field. This approach, backed by both users and funds, allows for long-term development and addresses the actual challenges faced.
What Kind of Launchpad Do We Need?
Many launchpads focus solely on the project’s performance at startup, offering little intervention throughout the project’s full life cycle. Questions about achieving product-market fit, converting users, and securing long-term development often remain unanswered.
The ideal Launchpad should support the project throughout its entire lifecycle, at least until it can operate independently. It should provide necessary support tailored to the project’s needs at different stages. In doing so, it should empower the project to adjust itself, achieve product-market fit, and establish its own user base.
We firmly believe that success has its rules to follow, and successful projects have similarities on the critical path, such as excellent teams, reasonable planning, and thought out key decisions. However, those projects that cannot achieve product-market fit will gradually be eliminated, and this is also the reason for the disappearance of many projects after each bear market. Due to lack of funds, poor operation, insufficient motivation, lack of innovation, and other factors, these projects eventually fail, causing huge losses to investors.
Through thorough screening, support, and launch mechanisms, we aim to improve the success rate of projects and help users identify truly valuable initiatives. Although this may resemble venture capital, such a mechanism is highly suitable for a Launchpad. It effectively addresses the issues of low venture capital participation and lengthy investment return cycles, assisting the project in achieving substantial breakthroughs.
i) Research
Research is the essential first step of any project. An effective Launchpad should possess a deep understanding of the blockchain, comprehend the various issues that the blockchain needs to address, and be able to gauge market demand based on the current situation. This will help in identifying potential projects. Similar to venture capital firms, a Launchpad should build a repository of high-quality projects, provide them with traffic and resources, and guide them towards growth.
ii) Promotion
After incorporating the project, a period of in-depth observation and collaboration is necessary to enhance market adaptability, data indicators, operation performance, and tokenomics. During this stage, the project can experience rapid growth. Intensive, goal-oriented activities can mature the project, leading to its overall promotion.
iii) Sprint
Once the project has established a strong foundation, the Tokenomic level should be determined. Then, the final expansion of influence and funding can take place. Without a final burst, the project will not attract sufficient attention, leaving its product and Token price unsupported.
People’s expectations, the scale of funds raised, and the number of potential investors determine the token price. These elements are what people care about the most. The funds raised and the number of potential investors are both closely tied to the Launch event. A final sprint can significantly improve these two factors in a short time, leading to a positive cycle for the project. Otherwise, without enough thrust, even a launched rocket cannot break through and it will fall.
An excellent Launchpad can bring about significant results with minimal effort through deep intervention and support. Coinlist and Binance Launchpad are good examples. Their advantages in traffic and liquidity have greatly benefited their projects. Moreover, this is also the best motivation for Launchpad tokens and users, allowing users to share in the development dividends of new projects.
Port3’s Launchpad Plan
Port3 Network introduced its own Launchpad plan during development of new assets. This plan is the product of thoughtful deliberation and a year’s worth of planning.
Firstly, the general trend of blockchain technology is moving towards wider adoption. We’re currently in the early stages of a new round of mass acceptance. During each bull market, a Launchpad can experience significant growth as it addresses the fundamental needs of projects.
Secondly, Port3 has achieved significant success in the Web3 Quest field, accumulating more than 4.5 million users and over 5000 projects. These are valuable resources that give us a tremendous advantage in terms of traffic compared to other Launchpads. By directing this traffic towards high-quality projects, we can facilitate the projects growth.
In providing services to users, SoQuest, a division of Port3, realized that the key activity of any project is user acquisition. A Launchpad can seamlessly merge the processes of user and fund acquisition, which is where our advantage lies. We can also use this approach to secure more benefits for PORT3 tokens and PORT3 users.
Furthermore, we’ve been dedicated to building the Web3 Data Layer, aiming to aggregate and standardize various data for practical use. We introduced the concept of a Social Launchpad, which integrates user contribution data relating to project social influence, resulting in differentiated quota and price rewards. This data is stored in the Data Layer, it’s open, transparent, and directly linked to distribution. Thus, the value of social data is utilized, making the Launchpad an excellent test case for the Data Layer.
In conclusion, considering future plans, concepts, benefits, empowerment, profit models, and more, we are well-suited to initiate the Launchpad. This is a crucial step in our exploration of future development paths, and it’s a step we can quickly put into action.
Social Launchpad Mechanism
Port3’s Social Launchpad (SoPad) utilizes an innovative mechanism that not only raises funds but also helps projects gain new users and expand influence. We have divided our Launchpad mechanism design into two steps:
Step 1: Integrate Social and Launchpad
Step 2: Develop a super Launchpad based on the Data Layer
The process of raising funds through Social Launchpad is broadly similar to other launchpads, and typically follows these steps:
- Research and pre-selection of projects
- Registration and announcement of projects
- Token injection by the project party
- Initiation of fundraising and evaluation of user access
- Users pass access and complete acceleration tasks
- Users are added to the whitelist
- Users invest funds
- After fundraising ends, tokens are claimed
In this process, we use two access mechanisms namely identity level and Staking PORT3 tokens. This method helps filter out bots and users without investment capabilities. Additionally, it grants rights and benefits to Port3’s loyal users. Only users meeting these conditions can invest in high-quality projects.
The Launchpad offers two fundraising models:
- Fixed share model, which applies to Lucky Draw, first come, first served, and compound weight distribution.
- Variable share model, which is suitable for cases where over-collection occurs during a period, leading to investment weight distribution.
In the share and weight allocation process, we incorporate factors such as user’s social contribution and staking position. These factors form the compound weight distribution basis. All data is stored transparently on the chain and is accessible through the Data Layer method. Social contribution, similar to Social Mining, indexes contributions from various social platforms, quantifying user contributions.
Projects can create multiple Launchpad Pools, enabling different fundraising method combinations. During fundraising, hundreds of thousands of users can complete the project’s on-chain and off-chain tasks, maximizing influence through Social Mining. This strategy is akin to Social Mining done by Port3 Network. It attracts market attention and integrates contributions into actual investment returns.
The project’s raised funds are released in batches to the project party via the 80%+20% phased release method. After the project has been stably operational for a month, full release occurs. Port3 acquires a token proportion in the financing and influence acquisition process, which can be seen as an investment in high-quality projects. This forms its own ecosystem, creating a positive cycle:
Support Port3 → Invest in high-quality projects → Receive substantial returns → Increase support for Port3
This cycle relies on obtaining returns from high-quality projects. The formation of this positive cycle strengthens it continuously, cultivating a strong “army” of loyal Port3 users. It enables quick assistance for new projects to achieve breakthroughs and expands their reach.
Conclusion
The strength of the Launchpad lies in its traffic, which mirrors user opinions and behaviors. Port3 has combined its data layer and traffic pool infrastructure to establish a Launchpad. It has also designed an innovative Social Launchpad model to support a project’s entire life cycle.
The success of a business model hinges on whether its core aligns with current development needs and benefits the majority. Using a vast amount of data for product standardization and scaling can create a larger market, similar to upgrading from self-built houses to a real estate market. The Social Launchpad, a new model, has emerged with superior concepts, data, and traffic advantages.
In the foreseeable future, as various new projects and assets emerge, Port3’s Social Launchpad will significantly develop project startups, demonstrating its unique strength.
📍About Port3
Port3 is the bridge between Web2 and Web3. We are building a protocol to aggregate and standardize both off-chain and on-chain data to build a Social Data Layer that is universally accessible and powerful for Web3 use cases.
Currently, we support 16 L1s and most EVMs.
Our main product is SoQuest, which is our task and minting platform that has over 30k WAU. Combined with our DAO Tools bot that covers 10.9m in Discord and 6.4m Telegram respectively. We are able to segment and profile our users accordingly. Our vision is to help our users bridge the gap and accelerate the transition to Web3.
BQL as an AI-powered zero-code executor for on-chain actions, provides an open way for intent layer possibilities
